Santorini island has the honor to host the 1st International Wine-tourism Congress that will take place from October 14th – October 16th, 2016. The Congress will be held at Nomikos Conference center, at Firostefani and is organized by the Aegean University & University of South Australia. The Congress has been held under the auspices of:

  • The Federation of Tourist Enterprises
  • The Greek Interprofessional Organisation of Grape & Wine
  • The Greek Federation of Wine
  • The Central Co-operative of Vine & Wine products
  • Municipality of Santorini

Presidents of the Congress are Dr. Paris Tsatras, Tourism Professor at the University of Aegean and Dr. Yiannis Voyatzis, President of the Greek Interprofessional Organisation of Grape & Wine. Honorary President of the Congress if Mr. Yiannis Boutaris, Mayor of Thessaloniki.

Enotourism, Oenotourism, Wine tourism, or Vinitourism refers to tourism whose purpose is or includes the tasting, consumption or purchase of wine, often at or near the source Where other types of tourism are often passive in nature, enotourism can consist of visits to wineries, tasting wines, vineyard walks, or even taking an active part in the harvest.

[1] Wine Tourism is critical to Wine industry marketing & sales and a great experience for tourists and wine-lovers.

Since the beginning of last century, the dynamics of wine as an integration factor of an area on the tourist map is gradually recognized in several European countries where inter-sectoral partnerships are being promoted and “Wine Roads” were created. In Greece Wine Tourism made its first steps in the the 1990s when Boutari winery of Santorini & Boutari winery of Naoussa first opened their doors to the public offering a selection of  high quality wine tourism services.

Since the 1990s, wine tourism has also begun to attract the interest of the academic community too, as a field of interdisciplinary study and cooperation. In this context, IMIC 2016 Conference aims to record the international contemporary research trends, which will enable the development of new ideas and the exchange of good practices.

The conference is part of the IMIC series, conducted annually since 2004 and it is an initiative of “Heliotopos Conferences”. Trip2taste is a communication sponsor of the congress and Marina Boutari a Congress Ambassador.

For more information about the conference you can visit directly the conference website